Business model canvas

• aims to design a business model that outperforms competitors
• a simple template to sketch out business model with a blocks of questions
• any change to underlying organization changes the Business model canvas & vice versa
• can be used to map out competitors & compare their business models with yours which might give you Insights where you need to differentiate
• upper 7 blocks connected to Design tools

Include

• value propositions
  • summarizes the offering of the company including its unique selling proposition
  • describes the frontstage part of the journey
  • connected with
    • Journey maps
      • their summary describes the value proposition
    • Prototypes
      • can make the proposition tangible & testable
• customer segments
  • ~ core target groups
  • connected with
    • Personas & System maps to visualize the flow
• channels
  • show how customers interact during the customer life-cycle
  • include online & offline channels
  • connected with Journey maps as they usually include information about which channels users use to buy a service
• customer relationships
  • describe what kind of relationship a company establishes & maintains with each customer segment
  • connected with
    • System maps as they have information on relationships between stakeholders
    • Journey maps - E2E journey maps include information on the quality of relationships
    • Prototypes - used to tangibilize relationships & test the tone of a service
• key activities
  • summarizes backstage processes needed to be executed to produce or offer its value proposition
  • connected to
    • Service blueprint - connect back & front stage processes thus give a comprehensive overview of activities
    • Journey maps
    • Prototypes - can test & identify key activities on human-human but also machine-machine, also internally X externally
• key resources (people, things, money, ...)
  • summarizes what company needs to sustain & support the business physically, intellectually or financially
  • connected to
    • System maps as they have info about stakeholders
    • Service blueprint which has info on involved internal stakeholders
    • Journey maps know which stakeholder is involved when, who are key stakeholders & when journey includes employees
• key partners
  • describes the ecosystem in which a company operates including stakeholders needed to supply key resources and key activities
  • connected to:
    • System maps info on internal & external stakeholders; gives info on stakeholder relationships & relationships between the company and stakeholders
• cost structure
  • outlines most important fixed & variable cost factors & whether those can be affected by scale & scope
• revenue streams
  • describe how a company generates income from each customer segment or from key partners
  • includes how much segment pays, for what, how & how much this contributes to the overall revenue